In Kazakhstan expenses on advertising in 2009 had been decreased by 23.3%

economy-cube23.3% decreased the total volume of the advertisement on all media vehicles in 2009 compared to 2008. These are the results of a study conducted by TNS Central Asia, writes Business Resource .

“Maximum reduction of the advertising budget is observed in the press by 32.8% and on radio-32.7%. Overall, the total advertising budget in 2009 is $ 692.3 million, while in 2008 it had $ 902.8 million”, is noted in TNS Central Asia’s study. Meanwhile, the annual advertising budget on television amounted to $ 549.2 million, which is 21.3% lower than in the activities of 2008.


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