We are what we’re watching

logo tnsRating of channels by TNS Russia after 2009 showed that the last 12 months have made your changes to the preferences spectators. People evermore choose «on interests» TV.

Although the first five leading TV channels remained the same as a year ago («First Channel» “Russia», NTV, STS and TNT), changes in the ranking have occurred. So, the audience  of the»First» decreased by almost 2 percentage points from 20.8% to 18.9%, while rating from 3.1 to 2.9% loss of target audience fell too.”Russia” has suffered lesser losses, reducing the proportion of smaller spectators from 17.2% to 17.1%, while retaining the rating, i.e., the average number of persons, who watched the channel, expressed as a percentage of the target audience. NTV’s share has been increased by 0.7% and 13.9%.

 Source: www.internews.kz

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