KTK: 20 years in television broadcasting

About the upcoming anniversary, production of own serials, key competitors, and what’s missing our domestic television, told Arman Shuraev, the General Director of the TV channel «KTK». -Arman Tulegenovich, KTK channel should celebrate its 20th anniversary soon. Are you preparing something special for the audience? — the contest Started on the creation of the anthem of the KTK. We turned to our viewers – to write a song about how YOU... 

Advertising on TV has fallen by 25%

Whether the crisis  increased the share of television advertising among all market players? And what are the forecasts in the coming year in this market segment? Will TV on the earlier, aforecrisis positions? We talked to the Director-General «Video International – Kazakhstan» Valery Mashtakov.  — How would you rate the downfall of the advertising market in comparison with the years 2008 and 2007? -Television advertising segment of the... 

Review of methods for organization of television systems measurements

Mass media have more and more influence on the society both in the capacity of the channel of communication and mass influence and source of advertising money. Respectively, the role of mass media researches becomes more and more sociably significant, especially this refers to rating measuring. Organization of television rating systems is performed by: Private systems or commercial systems □   Committee of broadcasters □   United Industrial Committee As... 

About advertising

Author: Oleg Borodulin Till the 1990s we had no even a little concept of advertising. And the reason for this was the lack of goods market, and, frequently, the goods itself. Of course, advertising was present at that time in this or that form, but it was the product of planned economic production and distribution, existing in the Soviet Union. With market emergence, advertising begin to turn into public institute being one of the component part of market... 

Media researches. General parameters.

Research companies are not able to question the whole population when performing researches of TV audience. The reasons are evident: lack of time and/or money. Therefore research companies question not the whole population, but specially selected people (respondents). With the help of special formulas enough reliable data are generated about the views of the audience on these or those TV products and separate TV channels. With the help of received ratings...