“Expert opinion” on the UIC site.

A new column “Expert opinion” is opened on the site of the United Industrial Committee. Here we will comment the events occurring in the advertising and television market of Kazakhstan. Each month we will publish the data of the poll from the representatives of TV channels, advertising agencies and sales houses. We hope that our site will be a ground for exchange of opinions and constructive dialogue. In this publication we present an opinion of watching... 

Media researches. General parameters.

Research companies are not able to question the whole population when performing researches of TV audience. The reasons are evident: lack of time and/or money. Therefore research companies question not the whole population, but specially selected people (respondents). With the help of special formulas enough reliable data are generated about the views of the audience on these or those TV products and separate TV channels. With the help of received ratings...