Television advertising accumulates hatred of spectators

Advertising even more often causes irritation of televiewers: in comparison with last year the number of people which preview trailers deduce from composure, has increased on 5 % (from 22 % in 2009 to 27 % in 2010). Sociologists of SuperJob.ru.portal have informed on it following the results of interrogation . The greatest negative is caused by advertising of means of personal hygiene (11%). Alcohol advertising, and in particular, beer, irritates people twice... 

The TV market of Kazakhstan in 2009 has shown its relative stability

The first three of leaders following the results of measurements of TV programmes watch share remains the same, as well as in 2008 (the First channel «Eurasia», KTK, 31/STS). (See the Table) Unconditional leadership was kept by “the First Channel» Eurasia». It is the dominating channel which has finished 2009 with shares of 41.62 and almost did not lost its own spectators. There go three channels following “the First Channel Eurasia”,... 

In Kazakhstan expenses on advertising in 2009 had been decreased by 23.3%

23.3% decreased the total volume of the advertisement on all media vehicles in 2009 compared to 2008. These are the results of a study conducted by TNS Central Asia, writes Business Resource . “Maximum reduction of the advertising budget is observed in the press by 32.8% and on radio-32.7%. Overall, the total advertising budget in 2009 is $ 692.3 million, while in 2008 it had $ 902.8 million”, is noted in TNS Central Asia’s study. Meanwhile, the annual... 

Advertising agency Mega Media and Bank «Astana-Finance»

Advertising agency «Mega Media Communication» won the tender to develop a new advertising concept for BAF (Bank «Astana-Finance»). Tender for the selection of new advertising concepts was announced in connection with the management of the Bank’s replacement which decided to intelligently promote products and services of its bank. More advertising campaign is built on the development of new creative concept, which will transform the image... 

We are what we’re watching

Rating of channels by TNS Russia after 2009 showed that the last 12 months have made your changes to the preferences spectators. People evermore choose «on interests» TV. Although the first five leading TV channels remained the same as a year ago («First Channel» “Russia», NTV, STS and TNT), changes in the ranking have occurred. So, the audience  of the»First» decreased by almost 2 percentage points from 20.8% to 18.9%,... 

Internet displaces TV

Interest in online business in Kazakhstan is increasing more and more. It is evidenced by the increasing interest emergence of major professional players in the market, and growing budgets for Internet advertising. That is what awaits .KzNet in 2010 in an interview with Profinance.kz told the expert in the field of web development Vasily Ulyanov . — Internet in Kazakhstan is playing an increasingly prominent role.  Internet is in sphere of an increased... 

“TV first performances” on the UIC site

The site of the United Industrial Committee opens a new column – “TV first performances”. Now you can know about forthcoming novelties of TV channels of Kazakhstan in this special section. The day of first performance and time of demonstration will be indicated in announcements of new programs and serials.  Read more →

Media-results of 2009 in Kazakhstan

Internews Kazakhstan has carried out the poll in social networks “Moy Mir”, “VKontakte” and at the official site of the organization. Total number of the poll participants is 92 persons.                 Amongst the television novelties spectators and professionals remarked this year the following: new format of information program of the 31-st channel “Informbureau”, start-up of “Gorod Mechty” (Dream city) serial on the Astana... 

“Expert opinion” on the UIC site.

A new column “Expert opinion” is opened on the site of the United Industrial Committee. Here we will comment the events occurring in the advertising and television market of Kazakhstan. Each month we will publish the data of the poll from the representatives of TV channels, advertising agencies and sales houses. We hope that our site will be a ground for exchange of opinions and constructive dialogue. In this publication we present an opinion of watching... 

Annual final conference of the UIC took place in Almaty.

Conference where results of 2009 were summed up, gathered all the subscribers of the United Industrial Committee. The UIC members were provided with the results of establishment survey of 2009 in comparison with the previous year, and financial statement for 2009.  And the draft of budget for 2010 was presented. One of the main issues of the conference was the discussion of the UIC re-registration. Solution about closing of the existing UIC and registration...